Coachbuilt Whisky and Williams Racing announce new partnership!
Coachbuilt Whisky and Williams Racing announce new partnership!
Coachbuilt Whisky, the blended whisky brand co-founded by Jenson Button, has announced a licensing partnership with Williams Racing! Button, a race car driver and the 2009 Formula One World Champion, is also a brand ambassador for Williams Racing.
As part of this partnership, Coachbuilt will produce a series of limited-edition whiskies celebrating Williams Racing’s rich heritage and Button’s personal connection to the team. Button joined Williams in 2000, marking his first step into F1.
Button said: “We launched Coachbuilt in 2021 and, as with any business, you launch with plans and grand aspirations. To be partnering with Williams Racing in our third year is quite extraordinary and I couldn’t be prouder.
Working with a team so steeped in heritage and milestones means a lot to us, and we’re excited to create whiskies that honor some of the most special moments in Williams Racing’s history.”
Coachbuilt Whisky will also be served at Williams events, and the collaboration will include merchandise lines and other activations.
Founded by Button and whisky expert George Koutsakis, Coachbuilt celebrates whiskies from across Scotland, blending liquids from the Campbeltown, Islay, Lowland, Highland, and Speyside regions.
Source: www.whiskymag.com
