The Scotch whisky industry is set to play a vital role in the post-pandemic recovery
Prince Charles, also known to the Scots as the Duke of Rothesay, in a message recorded for Keepers of the Quaich, said the Scotch whisky industry would have a role to play in recovering from the COVID-19 pandemic. The Prince of Wales also praised the contribution of the whisky industry to the development of rural Scotland, as well as the commitment of whisky producers in sustainable development.
The Prince of Wales spoke on a message recorded for The Keepers of the Quaich, an association of individuals who have demonstrated exceptional dedication, passion and commitment to developing and promoting the Scotch whisky industry around the world.
In his speech, Prince Charles highlighted the capacity of the Scotch whisky industry to invest, create jobs and drive economic recovery, making it a key factor in driving economic recovery, especially in the hospitality and tourism sectors.
- As we finally rebuild after the pandemic, Scotch whisky also has a vital role to play in the recovery of the hospitality and tourism sectors that are part of the whisky industry’s extended eco-system and which creates priceless economic opportunities for our young people for the future. From grain to glass, Scotch whisky is, in a very palpable sense, woven into the very fabric of Scottish society and culture. From the fields of malting barley, to the waters of our rivers, to our peatlands and forests, the sustainability of our environment and Scotch whisky go hand in hand. That is why I am so very pleased to see the industry as a whole addressing its responsibility to promote sustainability and the conservation of our natural resources – said His Royal Highness.